Hi, I'm Brendan and welcome to Peak Tourism Futures. This website was established off the back of the Victorian Tourism Industry Council's Lynette Bergin Fellowship that I was awarded in 2019. I was inspired by my research into purpose beyond profit to drive sustainable tourism futures and developed this portal which shares my passion, knowledge and reflections to support the tourism industry in their journey towards becoming a business beyond profit and shape a healthier future.

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The beauty behind purpose...

is the beauty achieved with purpose

We believe the real power of tourism is in its ability to create connectivity. A connection to place, people and issues. It broadens and empowers perspective on a global scale making tourism an incredibly powerful industry to drive change and protect those invaluable assets we all so heavily rely on for our businesses to survive. It is because of this why we all have a responsibility to be looking to lead with purpose, a purpose beyond profit.

Be the solution and join the movement

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"Act as if what you do makes a difference. It does"

William James

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A SHARED VISION

Our vision is for a sustainable future, one that our kids and generations after can enjoy just as we have, if not better.

How we get there will be all thanks to you. With your amazing leadership and honest collaboration we can deliver a brighter, cleaner and stronger future through operating with a purpose beyond profit.

We aim to provide you with the inspiration and motivation to lead with purpose.

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