Sedona Cares Pledge

-Sedona Chamber of Commerce-

Why we love this one: Recognised as one of America's most iconic destinations with its majestic red rock scenery and evergreen vegetation, Sedona - Arizona attracts over 3 million visitors a year who contribute $1 billion to the local visitor economy and support around 10,000 jobs. This however has created a paradox for the local community that rely so heavily on the tourism dollar.

Part of the beauty of this peaceful destination is the small town nature of Sedona with a population of only 10,000. This level of concentrated visitation has created significant challenges for the community including traffic management, overcrowding and environmental degradation.

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In a State first, the Sedona Chamber of Commerce and Tourism Bureau has created a Sustainable Tourism Plan built on four pillars. The Plan focuses on balancing and enhancing residential quality of life, protecting fragile lands, creating memorable visitor experiences and growing a strong economy. 

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Have a look at the Sedona Cares Pledge. It's a fantastic example of how a destination board has delivered a tactical program that connects the community, visitors and businesses to supporting a shared vision for sustainable destination management and respect for place.