STARTING YOUR JOURNEY
We often over complicate and over think some of the simplest things, that's why we've compiled our top 10 easy steps for transitioning your business into one that considers a purpose beyond profit.
FINDING YOUR PURPOSE
GIVE IT OWNERSHIP
Someone needs to lead the evolution
MAKE AÂ PLEDGE
Pin it up for the world to see in your strategy
THINK LIKE A NOT-FOR-PROFIT
The conversation will move from what to why
IT'S MORE THAN JUST BEING GREEN
You need to consider all pillars together
MAKE IT WHO YOU ARE NOT WHAT YOU DO
People pay for the what and return for the why
YOUR PURPOSE MUST BE GENUINE
Otherwise people won't believe you.
START SMALL
Quick wins get the wheels spinning
FOCUS ON WHAT'S NOT WORKING
Fix what's broken and keep what isn't
THINK LOCAL, INVEST LOCAL
Strong community equals strong foundations
DON'T FORGET YOUR SUPPLY CHAIN
Consider everything and everyone
![20200125_060525[1].jpg](https://static.wixstatic.com/media/bded68_e856a9d1272548d38807a91c3afad468~mv2.jpg/v1/fill/w_490,h_368,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/bded68_e856a9d1272548d38807a91c3afad468~mv2.jpg)
LET'S BREAK IT DOWN
Scroll left and right through the 10 steps
GIVE IT OWNERSHIP
Nothing changes if no one leads. Just as culture is led from the top down or organisation's become global icons and innovation transforms how we do things, someone needs to take charge and lead a purpose revolution from within.
Don't think this means that all the responsibility of success and workload sits on this one persons shoulders either. It is 100% a team effort and can only succeed if it is. What this really means is that someone is charged with thinking about what purpose means for the organisation, leads the engagement, and drives changes in mindsets.
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If not you and you don't have the capacity for a new position in your team it can easily be an additional responsibility for an existing and suitable position. Don't forget we have that 'extra duties as required' clause for a reason ;-) Delegation not your style? Just ask your team, seriously. Don't underestimate this becoming a passion project for some legend trailblazer in your team.